Partners & sponsors

Reach readers who like their stories strange.

Dark Side of the Holler connects publishers, artists, booksellers, events, and independent makers with an engaged audience for horror, folklore, cryptids, and the supernatural.

The audience

Curious readers. Independent tastes. National reach.

United States: Primary readership
Books + Art: High-intent interests
Quarterly: Print and digital rhythm

Available placements

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Quarterly Digest

Full-page, half-page, and house-card placements inside each print and digital issue.

Best for publishers, booksellers, conventions, games, and genre media.

Feed Sponsorship

A clearly labeled sponsor block alongside a field note or editorial dispatch.

Best for timely releases, events, podcasts, and crowdfunding campaigns.

Holler Dispatch

A concise placement in our reader email and RSS-adjacent publishing cycle.

Best for direct response, launches, subscriptions, and limited editions.

Request the media kit

Tell us what you’re promoting.

We review every partner for audience fit. Send a few details and we’ll reply with current availability, specifications, readership information, and rates.

Good neighbors only. All advertising is clearly labeled. We decline deceptive products, political campaigns, exploitative services, and anything that does not serve our readers.